Hosting a challenge offers a fantastic opportunity to engage new customers, train your team, innovate on a new product, tackle a problem, or spark creativity. While it may seem straightforward to kick off a competition and gather entries, it's crucial to carefully consider certain elements to ensure its success. This guide outlines the potential obstacles that could hinder the effectiveness of your challenge.
 

Challenges can fail because:

  • You have not defined success
  • Poor marketing
  • Complex forms
  • Miscalculated timelines
  • Confusing rules
  • Lack of resources for participants
  • And more...